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October- Pink Month for Breast Cancer Awareness



Every October, the world turns pink in honor of Breast Cancer Awareness Month, a global campaign dedicated to raising awareness about breast cancer and encouraging early detection and treatment. Radon Cancer Centre proudly joins the global community in supporting this vital cause, advocating for education, prevention, and support for those affected by breast cancer. In this blog, we will delve into the significance of Breast Cancer Awareness Month and how Radon Cancer Centre is contributing to the fight against this prevalent disease.

Breast cancer is a commonly found cancer in women that starts when cells in the breast begin to grow uncontrollably. These abnormal cells can form a lump or mass, which is commonly referred to as a tumor. If left undiagnosed, untreated, breast cancer can spread to other parts of the body through blood vessels and lymph vessels. Early and regular screening followed by respective treatment and certain changes in the lifestyle habits are crucial for a better chance of successful outcomes.

Did you know?


From being fourth in the list of most common cancers in India during the 1990s, Breast cancer has now become the first. The global burden of breast cancer is expected to cross 2 million by the year 2030, with growing proportions from developing countries. Breast cancer incidence rates within India display a 3–4-fold variation across the country, with the highest rates observed majorly in metropolitan cities such as Bangalore, Hyderabad, Mumbai and New Delhi. About 1.3 lakh fresh cases of breast cancer are reported in India every year; a decade ago the number stood at 54,000. An increasing trend in incidence is reported from various registries of National cancer registry project and now India is a country with largest estimated number of breast cancer deaths worldwide.


Hence, it's important to understand that October is a special month dedicated to raising awareness about the critical need for early screening in breast cancer. During this month, educators, healthcare professionals, and organizations come together to emphasize the significance of regular screening, highlight advancements in diagnosis and treatment, and share this vital message with younger generations. This collective effort aims to empower individuals with knowledge and encourage proactive steps towards breast cancer prevention and early detection.

“The sooner we find it, the better the chance of saving lives”


That’s the power of early detection. Breast cancer is the most common cancer among women worldwide. The good news is that when detected early, it is highly treatable. Breast Cancer Awareness Month serves as a reminder to all women (and men) to perform regular breast self-exams, schedule mammograms, and seek medical attention if they notice any changes in their breast health. Early detection can significantly increase the chances of successful treatment and survival.

“Breaking Free from Breast Cancer with Knowledge”


Knowledge is power when it comes to cancer. Breast Cancer Awareness Month aims to educate people about the risk factors, signs, and symptoms of breast cancer. By spreading awareness, we empower individuals to take control of their health and make informed decisions about their well-being.



Early warning signs of invasive breast cancer Symptoms more specific to invasive breast cancer are:
• Irritated or itchy breasts
•Change in breast color
•Increase in breast size or shape (over a short period of time)
•Changes in touch (may feel hard, tender or warm)
•Peeling or flaking of the nipple skin
•A breast lump or thickening
•Redness or pitting of the breast skin (like the skin of an orange)


“Breast cancer doesn't discriminate; it affects both men and women”
Yes, you read that correctly. There have been documented cases of men being diagnosed with breast cancer. In India, in comparison to the incidence rate of breast cancer in women, approximately 0.5-1% of the male population has received a diagnosis of this condition. According to a study conducted by the Cancer Research Centre, breast cancer in Indian males tends to manifest at a relatively early age and often exhibits an aggressive nature, with most cases being detected at Stage III or IV.


How can you Leverage Radon Cancer Center's Expertise for Support during Challenging times?


At Radon Cancer Hospital, we are dedicated to providing comprehensive care to breast cancer patients and promoting awareness throughout the year. Here's how we contribute to the fight against breast cancer:


Breast Cancer Consultation & Screening at Radon Hospital
At Radon Hospital, we offer a comprehensive approach to breast cancer care. Our expert medical professionals provide personalized consultations where you can discuss concerns, risk factors, and symptoms, guiding you through your breast health journey. Recognizing the emotional challenges of a breast cancer diagnosis, we offer counseling services to provide emotional support and guidance. In addition, our state-of-the-art mammogram screening facilities, operated by skilled radiologists and technicians, ensure early and accurate detection of breast cancer in a comfortable and supportive environment.


Cutting-edge Treatment:
Our hospital is equipped with state-of-the-art technology and a team of skilled oncologists specializing in breast cancer treatment. We offer a range of therapies, including surgery, chemotherapy, radiation therapy, and targeted therapy, tailored to the unique needs of each patient. Stepping through the Cancer Centre's facility may seem overwhelming, but know that our commitment at Radon is to offer you and your loved ones unparalleled care.


Supportive Care:
We understand that a breast cancer diagnosis can be overwhelming. Radon Cancer Hospital offers support services such as consultation from experts, nutritional guidance, and survivorship advice to help patients and their families navigate the emotional and practical challenges of their journey. When addressing lifestyle adjustments for cancer patients, the Department of Nutritional Oncology offers Nutritional Counseling. A Combination of nutrition expertise and psychological skill delivered by trained nutrition counselor who understands how to work within the current medical settings.


Public Awareness Programs:
Throughout October, Radon Cancer Hospital hosts educational events, workshops, and seminars to raise awareness about breast cancer. We collaborate with local community organizations, and healthcare providers to spread knowledge about early detection and prevention. Programs include Public education through booklets, talks and media events, Conduct screening camps for men and women, Counseling and genetic testing for hereditary cancers Anti-tobacco campaigns and de-addiction.


Pink Ribbon Campaign:
In addition to our comprehensive breast cancer care, Radon Cancer Centre proudly joins hands with ASHA community health workers to conduct a Pink Ribbon Campaign across Public Health Centers (PHC). The dedicated doctors provide free consultation and breast examination at PHC. This campaign is a visual representation of our unwavering support for Breast Cancer Awareness Month. The iconic pink ribbon serves as a symbol of hope, strength, and solidarity with breast cancer patients and survivors, emphasizing our commitment to this important cause.


Breast Cancer Awareness Month is a time for reflection, action, and hope. It reminds us that by coming together as a community, we can make a significant impact in the fight against breast cancer. Radon Cancer Hospital remains committed to providing exceptional care and advocating for the importance of early detection, education, and support for those affected by breast cancer. Join us this October as we unite in the pursuit of a world free from breast cancer. Together, we can make a difference.


Written By: Sahana Shanbhag
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RadOn Oncology Pvt. Ltd. was founded in 2012 to work towards providing quality and comprehensive cancer care to the society.

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